DraftKings was established in 2012 in Boston, Massachusetts. DraftKings, along with rival FanDuel, dominate the daily fantasy sports niche, holding a roughly 90% market share in the industry today. The website allows users to compare real-time stats on players and teams, as well as set lineups quickly and efficiently. As of the writing of this review, the available markets for DK include the United States, Canada and now the United Kingdom.
They have gained tons of notoriety in recent years with their lavish spending on advertising through major media outlets like ESPN, ABC and Fox Sports. Thanks to major investor funding, DraftKings has taken a “no holds barred” approach when it has come to the marketing of their product – and it has paid off immensely.
As we will go into more detail during this review, DraftKings has established itself as a DFS fan favorite, with an arsenal of different game types at the ready. And unlike FanDuel, DraftKings not only has NFL, NHL, NBA and MLB offerings, but they also feature additional sports like Premier League and UEFA soccer, NASCAR, MMA, eSports (League of Legends) and PGA Tour Golf as well.